Tips for Attracting the Pre and Postnatal Market

Here are some valuable insights to enhance your approach to the unique pre and postnatal market. As you navigate this distinctive niche, consider implementing the following strategies to effectively capture the attention and loyalty of your target audience:

1. Sampling Success: Utilize samples as a primary marketing tool. According to a survey by The Mom Connection, 52 percent of expectant moms find free samples highly influential in trying new products. Leverage this insight to draw in your audience.
2. Video Marketing Power: Harness the power of video content. Statistics show that 73% of users who watch a video are likely to purchase related products. With 80% of all traffic predicted to be video content in 2019, incorporating videos on your site can provide authenticity, build customer confidence, and increase brand loyalty.
3. Showcasing Your Work: Consider incorporating videos on your website, showcasing you or your staff working with prenatal or postnatal participants. This not only serves as a sample of your services but also enhances user engagement and boosts traffic.
4. Collaboration with Nutritionists: Explore partnerships with nutritionists or dietitians. Given that 67 percent of women actively seek quick meal tips, aligning with a nutrition professional can create a win-win situation. Collaboration can provide your market with healthy meal plans while increasing traffic for both parties.
5. Building Professional Relationships: Establish and nurture relationships with midwives and OBGYN physicians. Regular and consistent communication through emails, calls, and informational updates will create top-of-mind awareness. Be persistent in sharing news about your business, educational materials, and updates, as this helps cultivate strong ties and encourages professionals to refer clients to you.
6. Referral Systems and Ethical Obligations: Develop effective referral systems. Research indicates that 92% of respondents trust referrals from people they know, and 83% of consumers are willing to refer after a positive experience. Implementing robust referral systems is not only ethical but also crucial for sustainable growth.

Remember, creating a referral machine involves gaining referrals from professionals and individuals referred to you. If you believe in the value of your service, it becomes your ethical obligation to help others, fostering trust and growth in your business.

For further discussion and personalized insights, feel free to contact me. Let’s explore how these strategies can be tailored to your business for optimal results.