11 Candid Questions for Evaluating Client and Referral Relationships

1. How genuinely do your clients feel about you? Be brutally honest.
2. Are you perceived by your clients as their trusted advisor?
3. Do your clients genuinely trust you?
4. Do they truly appreciate your service?
5. Is your skill, service, or product perceived as cheap?
6. Do clients enjoy visiting your establishment?
7. Have you provided anything special that warrants a referral?
8. What have you done that is memorable to a client?
9. What risks do clients perceive in recommending you to someone they care about?
10. Have clients encountered any issues with you or your staff?
11. What is your reputation within and outside your business?

Ultimately, have you established trust and rapport to foster better client relationships? Have you consistently delivered customer service and care beyond expectations? Have you achieved desired results for your customers? It’s crucial to be honest with yourself, avoiding the temptation to rationalize or avoid the truth. Acknowledge any shortcomings, as client relations, service, and care are correctable.

If you feel you haven’t been delivering at the expected levels, it may impact your confidence in asking for referrals, as you may doubt that you deserve them. Clients can often sense when expectations aren’t met. However, this situation is not insurmountable. By rectifying any shortcomings and demonstrating effort, clients will notice and, in many cases, forgive. Making positive changes can lead to higher admiration and praise, as clients recognize a genuine commitment to improvement.

Tips for Attracting the Pre and Postnatal Market

Here are some valuable insights to enhance your approach to the unique pre and postnatal market. As you navigate this distinctive niche, consider implementing the following strategies to effectively capture the attention and loyalty of your target audience:

1. Sampling Success: Utilize samples as a primary marketing tool. According to a survey by The Mom Connection, 52 percent of expectant moms find free samples highly influential in trying new products. Leverage this insight to draw in your audience.
2. Video Marketing Power: Harness the power of video content. Statistics show that 73% of users who watch a video are likely to purchase related products. With 80% of all traffic predicted to be video content in 2019, incorporating videos on your site can provide authenticity, build customer confidence, and increase brand loyalty.
3. Showcasing Your Work: Consider incorporating videos on your website, showcasing you or your staff working with prenatal or postnatal participants. This not only serves as a sample of your services but also enhances user engagement and boosts traffic.
4. Collaboration with Nutritionists: Explore partnerships with nutritionists or dietitians. Given that 67 percent of women actively seek quick meal tips, aligning with a nutrition professional can create a win-win situation. Collaboration can provide your market with healthy meal plans while increasing traffic for both parties.
5. Building Professional Relationships: Establish and nurture relationships with midwives and OBGYN physicians. Regular and consistent communication through emails, calls, and informational updates will create top-of-mind awareness. Be persistent in sharing news about your business, educational materials, and updates, as this helps cultivate strong ties and encourages professionals to refer clients to you.
6. Referral Systems and Ethical Obligations: Develop effective referral systems. Research indicates that 92% of respondents trust referrals from people they know, and 83% of consumers are willing to refer after a positive experience. Implementing robust referral systems is not only ethical but also crucial for sustainable growth.

Remember, creating a referral machine involves gaining referrals from professionals and individuals referred to you. If you believe in the value of your service, it becomes your ethical obligation to help others, fostering trust and growth in your business.

For further discussion and personalized insights, feel free to contact me. Let’s explore how these strategies can be tailored to your business for optimal results.